ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold

Por um escritor misterioso
Last updated 25 dezembro 2024
ZiMAD on how it tripled Domino Online's player count and increased its ad  revenue fivefold
In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.
ZiMAD on how it tripled Domino Online's player count and increased its ad  revenue fivefold
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ZiMAD on how it tripled Domino Online's player count and increased its ad  revenue fivefold
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ZiMAD on how it tripled Domino Online's player count and increased its ad  revenue fivefold
ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold

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