Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights
Por um escritor misterioso
Last updated 30 maio 2024
7-3 Industry Analysis Market Structure –Number and size of firms. –Industry concentration. –Technological and cost conditions. –Demand conditions. –Ease of entry and exit. Conduct –Pricing. –Advertising. –R&D. –Merger activity. Performance –Profitability. –Social welfare.
Industries dramatically vary with respect to concentration levels. –The four-firm concentration ratio and Herfindahl- Hirschman index measure industry concentration. The Lerner index measures the degree to which firms can markup price above marginal cost; it is a measure of a firm’s market power. Industry performance is measured by industry profitability and social welfare..
Industries dramatically vary with respect to concentration levels. –The four-firm concentration ratio and Herfindahl- Hirschman index measure industry concentration. The Lerner index measures the degree to which firms can markup price above marginal cost; it is a measure of a firm’s market power. Industry performance is measured by industry profitability and social welfare..
Marketing Strategies For The New Economy: Mcgraw-Hill/Irwin, PDF, Strategic Management
Chapter 13: Inventory & Services Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin. - ppt download
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