The ads are virtual, but for some NHL fans, the irritation is real

Not all hockey fans watching games from home are on board with the digital ads wrapping around NHL rinks this season. The league has been looking into using digitally enhanced dasherboards for almost a decade.

The ads are virtual, but for some NHL fans, the irritation is real

NHL's new digital ads frustrating hockey fans

NHL's new digital ads frustrating hockey fans

NHL testing virtual advertising on dasherboards - Sports Illustrated

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NHL hopes to score with virtual advertisements on rink boards

NHL to use digitals ads on boards for entirety of 2022-23 season