Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up

Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September.

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Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up

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