Roblox's virtual brand activations are building a robust creator

To create its in-game brand activations, Roblox often connects brand partners with developers working within the platform.

STB's Singapore Wanderland in Roblox: Success or marketing stunt?, Advertising

3 Tips for Activating Creator Campaigns in the Metaverse - BENlabs

Roblox: A New Frontier for Immersive Brand Engagement

Joe Ferencz on LinkedIn: #barbie #together

Branded Roblox games got 1.8 billion visits in 2023, report finds, Advertising

How EA plans to compete with Fortnite and Roblox in the metaverse

The Roblox Brand Activation Tracker

Early Metaverse Marketing in Roblox

Roblox Business Model: Monetizing The Metaverse - FourWeekMBA

Driving Meaningful Engagement Through Virtual Experiences With Walmart's Justin Breton - TeamSnap Blog

Roblox marketers feel the tension—inside brands' next challenge on the platform

Two Weeks Into Its Metaverse Debut, Walmart Sets Up Shop in Roblox's Livetopia

3 Ways Brands Can Activate on Roblox

Roblox marketers feel the tension—inside brands' next challenge on the platform