Who is our customer? Let's look at Drucker's second question.

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Last updated 16 junho 2024
Who is our customer? Let's look at Drucker's second question.
The second of Drucker's five questions "Who is our customer?" is deceptively simple and often answered incorrectly as "the people in the decision room."
Who is our customer? Let's look at Drucker's second question.
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