How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today's 80 UK restaurants, Campaign asks where it can sit. Bestride the golden arches of McDonald's, in the wood-panelled surrounds of Gourmet Burger Kitchen, or somewhere else entirely?. From Campaign US

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Wimpy is making a comeback as it announces plans for expansion

How to revive the Wimpy brand on the busy UK high street

How to revive the Wimpy brand on the busy UK high street