Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Genady Chybranov on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Chris Ng on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Rose Luk on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox Builds Out Its Metaverse Vision With Video Chat

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience, Analysis

Roblox: How the children's game became a $30bn bet on the Metaverse

Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?, by Richard Yao, IPG Media Lab

by Matthew Keegan

Jai Raj on LinkedIn: LinkedIn

Web3 & Metaverse Marketing Network on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect