Can a startup make money sharing GIFs? Tenor wants to find out

Like most new forms of media and communications, GIFs have thus far struggled to find a business model that matches their ubiquity. GIF-sharing startup Tenor hopes to change that, by partnering with media companies, brands and advertisers to help them build and distribute GIFs users will love -- and hopefully make a few bucks along the way.

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Tenor moves to monetize GIFs with launch of real-time analytics tool and ad product