Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

Advertisers think it's just like buying digital': Myths of

Ben Rogers - Senior Digital Strategist - Power Digital Marketing

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DigiMarCon Mid-Atlantic 2024 · Philadelphia, PA · June 13 - 14

GIDDY: YOU CANT SAY THAT ON TV • Ads of the World™

Marketers blending DOOH, CTV to drive home campaign messages

Lexus Golden Opportunity Sales Event TV Spot, 'Hybrid: No Signal

Is Bad News Good News? With Tony Greer

Call for Speakers: Share Your Value Chain Tech Transformation Stories

Ad networks slammed (yet again) for fossil fuel contracts despite