Why product placement is moving into games like Uncharted

#39;When dedicated gamers got their hands on the hotly-anticipated Quantum Break last week, a few eagle-eyed enthusiasts were perplexed after discovering a billboard for Japanese car manufacturer Nissan looming in the background while exploring the game’s virtual environment.
 
 As well as the advert popping up on their screens, the game also includes lingering shots of the characters using Windows Phones and vehicles used in the latter stages of the game included Nissan’s Note, LEAF and 370Z models.'

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Product Placement in Video Games

Product Placement in Video Games

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Video games remain the last uncharted frontier for marketers, but

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15 Examples of Over the Top Product Placements in Video Games

UNCHARTED – an Alternative Lens review – Alternative Lens