Lollapalooza will generate 3 times the economic activity of NASCAR race in less time - Chicago Sun-Times

Based on details of NASCAR deal and a newly released study of Lolla’s economic impact, commissioned by the festival’s organizers, the Lolla deal looks more advantageous for the city.

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Lollapalooza will generate 3 times the economic activity of NASCAR

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NASCAR says Chicago race worth $113.8 million to economy