Roblox: two big changes mean brands must now rethink strategy

At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision's metaverse creative.

Full article: Metaverse and the fashion industry: A systematic literature review

7 Ways to Rethink and Recharge Your Marketing Efforts in 2022

TWO THOUSAND TWENTY-FORE! - by Evan Shapiro

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world - Arya - Journal of Consumer Behaviour - Wiley Online Library

Callum Trevitt on LinkedIn: Roblox: two big changes mean brands must now rethink strategy

How Hip-Hop Superstar Travis Scott Has Become Corporate America's Brand Whisperer

Metavision

The Experience Machines, Part One

BrandKnew October 2021 by Brand Knew - Issuu

5-Bit Fridays: Get better at product, startups, and growth

Marketing in the metaverse: An opportunity for innovation and experimentation

Mobile Gaming Trends for 2022 and Ahead

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

How should brands measure ROI in the metaverse?