Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

This Ad's for You (Not Your Neighbor) - The New York Times

Political ads do really work, data shows. Here's why

This Ad's for You (Not Your Neighbor) - The New York Times

Microsoft launches 'Don't get Scroogled' campaign against Google

Right-Wing Dark Money Flooded the Midterm, But Young Voters Beat the Red Wave

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms - Basis Technologies

Protecting Democracy Online in 2024 and Beyond - Center for American Progress

In midterm TV ads, Democrats focus on abortion, Republicans focus on crime : NPR

Political Advertising: 5 Trends To Watch in 2024 - Madhive

Biden's Two-Year Foreign-Policy Report Card

We asked 2 political strategists to review midterm ads. Here's what they told us : NPR

Cognitive–motivational mechanisms of political polarization in social-communicative contexts