What is the 'Taylor Swift effect' and why might it be helping to

Taylor Swift was previously pictured at another NFL game amid rumours of a new romance with star player Travis Kelce. | ITV National News

Opinion Taylor Swift and the Economics of Superstar Tours - The New York Times

The Taylor Swift Effect - Beyond The Lanes

What is the Taylor Swift effect?

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

What is the 'Taylor Swift effect' and why might it be helping to boost the NFL?

Special Report: Taylor Swift's Impact on the Economy in Los Angeles County - Center for Jobs

Taylor Swift is improving her fans' mental health the most, study finds - The Mirror US

The Eras Tour film has already grossed more than $100m. The Taylor Swift economy is unstoppable.

What The Taylor Swift Effect Tells Us About Branding

Taylor Swift effect? Cowboys-49ers 'Sunday Night Football' game delivers top NFL audience among women

Take it from Taylor Swift, keeping secrets is good for your mental health, new research finds

The Taylor Swift Effect: How the NFL, DraftKings, and Others Harnessed Taylor Swift's Star Power - Fallston Group

Taylor Swift's Economic Impact: Do We All Need to Calm Down?

So what exactly makes Taylor Swift so great? — Harvard Gazette