Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

What Can Pokémon Go Teach GE About Retail's Future?

A love letter from augmented reality to Pokémon Go

Pokémon Go & The Future In Front Of Your Face

Niantic Labs and Pokemon Go: Bringing AR to the Masses - Digital Innovation and Transformation

Pokémon Go Wants to Make 3D Scans of the Whole World for 'Planet-Scale Augmented Reality Experiences.' Is that Good? - Nextgov/FCW

What Is Augmented Reality, How It Works, and Why It Matters

Pokémon Go: 5 Innovation Lessons from this Augmented Reality Check - Cisco Blogs

Pokémon GO and the Future of Augmented Reality

Pokémon GO Gets First In-Game Rewarded AR Advertising Collaboration

High street stores see their future in virtual shopping apps

Pokémon Go just had the best first week in App Store history - Vox