PDF] Pricing models and Motivations for MMO play

It is found that relationship between monthly fixed fee, continuous play (play period) and social motivation, and relationship between per-item billing, relatively short play period and high immersion is found. The purpose of this study is to investigate and conceptualize the relationship between pricing models and motivations for MMO play. After the review of previous studies, we conduct an empirical research in the Japanese MMO industry to find determinants of pricing models. As a result, we found that (1) relationship between monthly fixed fee, continuous play (play period) and social motivation, (2) relationship between per-item billing, relatively short play period and high immersion.

This is why every game has micro transactions. Activision Blizzard made over $4 billion on microtransactions in 2017, over half of its revenue : r/pcgaming

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