What's Great About Bowser

How do you evolve a franchise with an almost-static main character? You look to his antagonist: Bowser, King of the Koopas. Also known by his objectively superior Japanese name: Great Demon King Koopa.

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why did bowser look like this in the past? : r/Mario

What makes Bowser stand out as a villain?

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Lego reveals $269 Mighty Bowser Lego Super Mario set coming in October - Polygon