What is kawaii – and why did the world fall for the 'cult of cute'?

From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.

5 Artists Inspired By Kawaii, The Cult of Cute, From Yoshitomo Nara to Jerkface, we consider the contemporary artists channelling the Japanese cultural phenomenon of kawaii and what it means.

How Hello Kitty Harnessed The Power Of Cute To Build A Multi-billion Dollar Brand

Cute and Unusual Things to Do in Japan

Kawaii style in open-plan offices

PDF) Japanese Animal Tourism and the Kawaii (Cute) Aesthetic

Kawaii Pop, the Cult of Cute, Contemporary Art

Kawaii - Wikipedia

What is the reason behind the cuteness culture in Asia (e.g. aegyo or kawaii)? - Quora

The rise of Kawaii: why 'Cute Art' is capturing the attention of collectors and investors

The globalization of Japanese culture through Hello Kitty, by Natalie Mao, The Ends of Globalization

What is kawaii – and why did the world fall for the 'cult of cute'?