Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Bye-bye birdie: Marketers and brands react to Elon Musk's rebrand of Twitter to 'X

Elon Musk risks 'New Coke'-style marketing blunder after ditching blue bird for 'X' logo

12 reasons why Twitter's rebrand to X is a mistake

Tears, blunders and chaos: inside Elon Musk's Twitter, X

5 Proven Tips for Successful Twitter Brand Collaborations

Elon Musk to rebrand Twitter as X with new logo

Elon Musk reveals new black and white X logo to replace Twitter's blue bird - The Standard

Twitter is now X as the little blue bird disappears - The Verge

X' logo installed atop Twitter building, spurring San Francisco to investigate : NPR

Elon Musk changes Twitter logo to 'X

A Twitter employee just left Elon Musk's company with 'the greatest resignation of all-time

Welcome To X, Elon Musk's Pointless, Sordid-Sounding Twitter Rebrand

Elon Musk to change Twitter signature bird logo to X