Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)

Stockholm, Sweden-based game studio Toca Boca has been making non-competitive 'digital toys' for kids since 2010. Close to 70 million downloads later, we visited the startup at its (very cool) offices.
One of the startups I was only vaguely familiar with before my guided tour of Stockholm's tech scene from two weeks ago is Toca Boca, a nimble maker of some 20 game apps targeting kids. And yet the award-winning studio has climbed to the top of the 'Education' category rankings across mobile app stores, having clocked more than 67 million downloads of what the company refers to as 'digital toys' rather than mobile games or even educational apps. In a city that is home to gaming juggernauts…

Toca Boca glory: game apps children love – even though they can't win, Games

Toca Boca: An app for every kid

How to market kids in the mobile app age: Toca Boca CEO

Would you rather 🎭 Play the Toca Life Game

Autism Awareness Month: The Evergreen Appeal of Toca Boca Apps for My Teen Son, The Power of Play

ToyNews January/February 2015 by Biz Media Ltd - Issuu

Toca Boca glory: game apps children love – even though they can't win, Games

Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)

Child's play: Free-to-play is a no-no when it comes to apps for kids, says Toca, Pocket Gamer.biz

Positive digital content for kids by Nicole Bosch - Issuu

Toca Boca - We're here to help! If you're having issues

Toca Boca glory: game apps children love – even though they can't win, Games

Miptv 2016 preview magazine by MIPMarkets - Issuu

Toca Boca glory: game apps children love – even though they can't win, Games