Mattel, Forever 21 Team Up for Exclusive Barbie Roblox Metaverse

In a press release shared with Rarity Sniper, Virtual Brand Group, a Los Angeles-based Web3 company, revealed that it has partnered with Mattel’s Barbie brand and Forever 21 to bring the two companies into Roblox. Together, the three companies will launch an exclusive artificial intelligence (AI) designed virtual fashion collection for Roblox users that includes […]

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Life in plastic, it's fantastic. How Barbie has taken over the marketing universe. — Minty Digital