What is RFM Analysis & How Does it Work? - ActionIQ

Curious about RFM analysis? Read on to learn about the benefits of targeting customers based on recency, frequency and monetary value.

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RFM (Recency, Frequency, Monetary Value), Explained in 800 Words

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Introduction to RFM Analysis in R

What is RFM analysis? How to build RFM? Benefits of RFM. Examples