Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The Last of Us' Series - Chief Marketer
Por um escritor misterioso
Last updated 16 junho 2024
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
MediaPost - OMMA Awards
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Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The Last of Us' Series - Chief Marketer
How HBO used video game fandom to market 'The Last of Us
How HBO Won Over Video Game Fans With The Last Of Us Marketing Campaign
A Lesson in Pairing Influencers + Social Media Giveaways - Chief Marketer
HBO Digital Marketing VP Emily Giannusa On Why The Traditional Playbook Doesn't Work For Gen Z
How HBO used video game fandom to market 'The Last of Us
Social Complaints on the Rise - Chief Marketer
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