Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The Last of Us' Series - Chief Marketer

A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

MediaPost - OMMA Awards

if this was a blip on the screen or

Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for 'The Last of Us' Series - Chief Marketer

How HBO used video game fandom to market 'The Last of Us

How HBO Won Over Video Game Fans With The Last Of Us Marketing Campaign

A Lesson in Pairing Influencers + Social Media Giveaways - Chief Marketer

HBO Digital Marketing VP Emily Giannusa On Why The Traditional Playbook Doesn't Work For Gen Z

How HBO used video game fandom to market 'The Last of Us

Social Complaints on the Rise - Chief Marketer