How to Use Kawaii (かわいい): Japan's Obsession with Cuteness - Coto Academy

You've probably heard of the Japanese word kawaii, which means lovely, charming, cute and adorable. but what is the kawaii culture, and how does one become kawaii? How do you use かわいい?

o kawaii koto お可愛いこと

Understanding the Kawaii Culture: Why do the Japanese Love Cuteness?

Understanding the Kawaii Culture: Why do the Japanese Love Cuteness?

Manami Okazaki: Inside New Book 'Kawaii!: The Culture of Cute' (+ Photos) - WSJ

Class de 2-ban Me ni Kawaii Onna no Ko to Tomodachi ni Natta - Wikipedia

Kawaii: Japan's Obsession With All Things Cute

Kawaii: Japan's Obsession With All Things Cute

Kawaii: Japan's Obsession With All Things Cute

Introducing the Kawaii Girls of the World, Kawaii Fashion Snap #5: Accessorize, MOSHI MOSHI NIPPON

Understanding the Kawaii Culture: Why do the Japanese Love Cuteness?