IHOP Is Renaming Itself IHOB - What Does IHOb Mean?

The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.
The International House of Pancakes announced it is renaming itself IHOb. Why? Who knows.

IHOB: What people are saying about IHOP name change to International House of Burgers

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP executives explain what's really behind the IHOb name change

IHOP (Temporarily) Changes Name To IHOb

IHOP is Changing Its Name Again and for the Love of God Please Stop

Twitter reacts to IHop changing its name to 'IHob

IHOP changes name back from IHOb

IHOP says it's changing name to IHOb. Huh?

IHOP is changing its name to IHOB. What does that mean? - Deseret News

Dunkin' Donuts now just Dunkin' (but still has donuts)

A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois

IHOP executives explain what's really behind the IHOb name change

Here's the Data Behind IHOb's Seemingly Stupid Name Change