Flamin' Hot Cheetos: An Oral History Gone Wrong and an Uncomfortable Corporate PR Moment

Robert Montanez, the self proclaimed, but Frito-Lay-refuted inventor of Flamin' Hot Cheetos. As we all ate our Bengals-orange snacks for the Super Bowl yesterday, a story about one of the most iconic of them came up again to the forefront.   The dayglo orange Flamin’ Hot Cheetos made news in the New York Times Magazine on…

AVENUE November December 2022 by Avenue Magazine - Issuu

Flamin' Hot Scam: Did the Self-Proclaimed Flamin' Hot Cheetos Creator Sell a Spicy Lie?

Gambit New Orleans: September 11, 2012 by Gambit New Orleans - Issuu

Flamin' Hot vs. the True Story of Richard Montañez

Fountain City Fulfillment Fiery Pack - The Perfect Mix of Hot & Spicy Treats - Individually Wrapped Bulk Candy - Assorted Hot & Spicy Candy Gift Box for Birthday Party

Flamin' Hot vs. the True Story of Richard Montañez

Flamin' Hot vs. the True Story of Richard Montañez

1 The Association of Diplomatic Studies and Training Foreign Affairs

The Fiery Truth About The Flamin' Hot Controversy: The True Facts Behind Richard Montañez's Claim