CSAA Insurance and Deloitte Digital Look to 'Rickroll' America

Little Black Book, In what Rick Astley describes as “an amazing trip down memory lane”, the insurer partners with the ‘80s icon to remake his hit single and show you why they’ll never let you down

CSAA Insurance Advert - RICK ASTLEY recreates his Rickroll 35 years later

How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

Singing for brand recognition

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

Singing for brand recognition

An underdog in The Big Game

Tracey Arcabasso Smith on LinkedIn: #deloittedigital #effieawards #effie #effie2023

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

Rick Astley remakes 'Never Gonna Give You Up' for insurance brand CSAA

The best of experiential 2022

Tracey Arcabasso Smith on LinkedIn: Deloitte Digital Awards In Action

Lindsey Angley on LinkedIn: #deloittedigital #advertisingandmarketing #awards