Appearance is everything for a band like Ghost

He’s right: If you look the part, you’re most likely going to perform better, which will lead to improvements in all areas of life. That is, in everything but metal.

INTERVIEW+ ALBUM PREMIERE: Norwegian Heavy Metal Band Ghost Avenue

Ghost: The secrets of an occult-themed, arena-rocking, heavy-metal

Fit For A King Team Up With The Ghost Inside's Jonathan Vigil For

New Ghouls look amazing! : r/Ghostbc

Ghost - Everything You Need To Know (Episode 24)

GHOST's TOBIAS FORGE To Publicly Unmask Himself For First Time

Ghost Announce U.S. Summer 'Re-Imperatour' Tour Dates

Ghost - Papa3 Emeritus Deluxe Edition Mask – Trick Or Treat Studios

Why Ghost Are the New Metal Kings of Occult Rock

So they described Ghost as style over substance band. The irony