Fans Are Suiting All the Way Up for 'Minions: The Rise of Gru' Screenings

A new viral internet trend has moviegoers suiting up to see the latest 'Minions' film 'The Rise of Gru' and even the studio are embracing it.

Rise of Gru” helps the Hollywood box office comeback. - Marketplace

Aussie Cinemas Confirm They Won't Ban People Wearing Suits To See Minions: The Rise Of Gru

Minions: Cinemas ban teens in suits over #gentleminions trend

Minions The Rise of Gru: Teens attending cinemas in suits for #Gentleminion trend sparks debate: 'Brilliant' or 'Disgusting'?

Why is 'Gentleminions' trending on TikTok?

We Will Call the Cops, Movie Theaters Threaten Minions 2' Fans After Disaster Viewings - Inside the Magic

Minions: Rise Of Gru TikTok Trend Getting Banned At Movie Theaters

Marketing 101: Learning From The Popularity of The Minions Movies - Kimp

Cinemas ban teens in suits after Minions TikTok trend - Bristol Live