Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

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Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel

Distracted by kiwi bird New Zealand kiwis Art Board Print by madgrfx

The history of our evolving logo

Ever Wondered What McLaren's Logo Stands For?

Kiwi Bird Badge

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The history of our evolving logo

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McLaren on X: What's in a name? Explore the McLaren story of 2017, featuring a name change, a Kiwi & the colour orange: / X

The intriguing stories behind car makers' badges